The Bloggers Workshop will be conducted on Day 1 (March 10) of the The WebX 2010, from 11am to 4pm. The Workshop is divided into following 4 Parts:

Part 1 – Choosing a subject to blog about

• A subject based on personal interest
• A subject based on interest of the masses
• A subject based on the hot trends

Part 2 – Introduction to blog platforms

• Introduction to Platforms – Wordpress and Blogger
• How to signup for Wordpress and Blogger
• Why choose Wordpress as primary platform?
• Difference between Wordpres.com and self-hosted blog
• Tools required for self-hosted Wordpress
• Choosing a domain or a sub-domain
• Setting up the blog at the domain/sub-domain
• Making the first post on the blog

Part 3 – SEO and Social Media Marketing

• What is Search Engine Optimization, why it matters?
• How to optimize the SEO of your blog?
• The do’s and dont’s of SEO for blog
• What is Social Media Marketing, why it matters?
• Intro to SU, Digg, Twitter, Facebook?

Part 4 – Revenue, Money Making and Google AdSense

• Do you plan to make money out of your blog?
• Modes of revenue generation in blogs
• Direct ads, Click ads and Impression ads.
• Intro to ad-networks – Google AdSense, InfoLinks, Kontera, BuySellAds
• Optimizing the performance of AdSense

Registration Details

Registration fee for the workshop is Rs. 500 for all non-Bahrians. Students of Bahria University would get a %40 discount on registration (Rs. 300) where as members of IEEE and BACSAP would get 50% discount on the registration fee. Note that you will have to prove your affiliation with BACSAP or IEEE at the time of the registration in order to avail the discounts.